The new High-Roof Transit van that arrived at Gus Machado Ford Hialeah, near Miami, in early March was supposed to deliver service to the dealership's fleet customers.
Then the COVID-19 pandemic hit. Big contracts, such as one with Miami-Dade County, went dormant. Parts and service director Amable Valle turned his attention to taking repairs to individual customers' driveways.
The dealership sent emails to customers, posted videos on its website and publicized its mobile service van on social media. General Manager Victor Benitez appeared on Spanish-language TV to tout the vehicle disinfection that comes with mobile repairs.
And while it's been a challenge luring some customers, especially older people wary of allowing visitors onto their property, Valle is convinced he's found a way for his service department to broaden its reach.
"We already do pickup and delivery, too," he says. "It's just another thing we can pro…