Honda Motor Co.’s U.S. automobile division is joining a Facebook ad boycott, making it the first automaker to publicly pledge to join a movement that is gaining momentum by the hour.
“For the month of July, American Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism," Honda said in a statement. "This is in alignment with our company’s values, which are grounded in human respect.”
The move includes spending for the Honda brand as well as Acura, Honda's luxury brand.
Verizon, Unilever and other big consumer goods makers have pledged to halt Facebook and Instagram spending in response to civil rights groups, while calling out the social media giant for failing to prevent the spread of disinformation and hate speech.
Unilever took its pause a step further, including Twitter, and extended the suspension in the U.S. through the end of the year. An American Honda spokeswoman said th…