LONDON -- Bentley has spent big to upgrade its top-selling model, the Bentayga SUV, in a bid to hold off new competition such as the Aston Martin DBX.
The British ultraluxury automaker has redesigned the SUV to give it a higher market position, farther away from rivals, CEO Adrian Hallmark said in a news release Tuesday.
With the exception of the doors, all of the SUV’s exterior panels have been redesigned, with the most dramatic changes coming at the rear.
The current model’s conventional tailgate has been replaced with one that stretches around the side of the vehicle. The change eliminates the shut lines seen from the rear and also allows the adoption of elliptical lights similar to those on Bentley’s Continental GT coupe and convertible.
“The level of investment in this car is significant,” Bentayga product line director Chris Cole told Automotive News Europe at a pre-reveal of the SUV in March.
“With new entrants such as the Roll…