Propelled by strong demand for its core crossovers, Mercedes-Benz is maintaining a wide lead over rival BMW in the 2020 U.S. luxury sales race.
But it was a bloody quarter — and first half — for the luxury segment as the pandemic depressed activity across the U.S. economy.
Every luxury brand except Jaguar Land Rover, which is yet to report quarterly sales, has sustained double-digit percentage sales declines in the second quarter as demand evaporated and showrooms shuttered for weeks.
Halfway through 2020, Mercedes is making sure to avoid a repeat of last year, when BMW ended Mercedes' three-year streak at the top of the luxury sales chart.
For the year so far, Mercedes has a nearly 16,800-vehicle lead over its rival.
Mercedes delivered 59,461 vehicles, excluding commercial vans, in the second quarter, down 22 percent from a year ago. The GLE crossover led totals with 9,500 sales, followed by the flagship GLC SUV with sales of 9,461.