Scott Tarwacki helped sell thousands of Jeep Wranglers in his five years with LaFontaine Automotive Group's Chrysler-Dodge-Jeep-Ram store in Fenton, Mich.
Tarwacki, as the store's general manager, had a front-row seat while Jeep posted record sales and dominated the off-road market with a diverse customer base.
"It was a little bit of everything — the loyal buyer who had multiple Wranglers but also younger people and families who just wanted a cool ride," he said. "Jeep's done a fantastic job building what they have."
Now he's trying to take a piece of it.
Tarwacki last year became LaFontaine's Ford brand general manager, in charge of two Blue Oval dealerships. After years of getting to know Jeep buyers, he thinks the 2021 Bronco, unveiled last week, appeals directly to that clientele.
"There's a loyal, lifetime Wrangler enthusiast that we might not be able to pull away," he told Automotive News. "However, I think there are a lot of peopl…