Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and aimed at car dealers who want to automate transparency on their websites and in their CRMs.
FRIKINtech is paramount to the future for dealers competing against threats like Carvana, according to Gibbs. "Modern technology is allowing us to connect more dots than we ever could before. We always talked about things like gradual engagement and reading buying signs of online shoppers, but we were limited in how we could. That's one of the things I love about FRIKINtech, they see it all and are making it possible for dealers to better work with customers who are not standing in their showrooms."
Gibbs founded Dealer.com with four partners in 1998. The company pioneered digital automotive marketing and websites at a time when few understood their potential. Gibbs served as the Chief Technology Officer, President, and CEO before s…