Viral videos and reports of customer outbursts over mask requirements in retail stores have become another part of the new normal as the coronavirus continues to spread in the U.S.
With upset consumers on either side of the debate, dealers are grappling with whether to put their own mandates in place and how to handle any resulting customer protest. Many auto retailers have required employees to wear masks since spring. More of them are now telling customers they must wear them, too, as public health recommendations grow stronger and local and state governments increasingly require masks in retail outlets.
But there is fallout — both from people upset when others don't wear masks and customers who resent being asked to.
Diehl Automotive Group President Corina Diehl told Automotive News she has fielded at least one complaint on social media from a customer upset that others weren't wearing masks when the person visited one of her dealerships in suburban…