The demand for auto supplier software is exploding, and the world's biggest parts company just repositioned itself to capitalize on it.
In a bid to sell more software services and hang onto business that is slipping away to other vendors, Robert Bosch moved last week to combine its global automotive software and electronics activities into a new division that can react faster to market opportunities.
The unit, Cross-Domain Computing Solutions, will launch at the start of the new year with 17,000 employees gathered from Bosch's Multimedia, Powertrain Solutions, Chassis Systems Control and Automotive Electronics divisions.
Harald Kroeger, a member of Bosch's management board who now oversees those divisions, among others, will be responsible for the new division.
Bosch sees the need for a global go-to automotive software supplier.
A typical new vehicle currently requires 100 million lines of software code t…