Editor’s note: This story is part of the annual Automotive News “Future Product Pipeline” series.
BMW plans to keep its foot on the product-development accelerator over the next few years as the performance automaker looks to maintain its sales lead over rival Mercedes-Benz.
BMW is launching 12 products this year, including a new 2 Series Gran Coupe, a redesigned 4 Series and updated plug-in hybrids.
The automaker believes it has the correct mix of cars and crossovers and is out to gain market share.
Next year will be a big year for BMW's transition to EVs. The automaker will begin production of the iNext crossover and i4 battery-electric sedan as part of a global effort to have 25 electrified models (half of which will be full electric) on the road by 2023. In the future, the X1 crossover and the 5 Series and 7 Series sedans are expected to get all-electric powertrains.
Consumer expectations and technology limitations, however, are headwi…