Genesis began the year ready for a brand relaunch with new and freshened product.
After its first wave of sedans sold in limited quantities while the new franchise network was being built, the Korean luxury marque began 2020 with high hopes.
A heavily freshened G90 flagship sedan went on sale in January, a new-generation G80 midsize sedan was waiting in the wings, and its debut crossover — the GV80 — was just months away. The compact G70 sedan also was a rising sales star.
Of course, the coronavirus threw the timeline into disarray, mostly because Genesis needed emissions certification for the G80 and the GV80 from EPA offices that were closed. Its summer of brand rebirth is now scheduled for the fall.
Genesis has 350 dealers nationwide at the ready, along with thousands of reservations for the redesigned sport sedan and midsize crossover, which share a rear-wheel-drive platform. Word from Genesis is that the two vehicle…