LOS ANGELES — Acura is adding technology and performance to its core midsize sedan with a redesign and re-engineering of the TLX for 2021, moves that will also push the car upmarket in base content and price.
The 2021 Acura TLX goes on sale Sept. 28 starting at $38,525, including shipping, up sharply from a base price of $34,025 on the outgoing 2020 TLX, long considered a solid value in the segment.
As Acura rebuilds as a premium marque, it needs to put more distance between itself and mainstream Honda, said Jon Ikeda, Acura brand officer. That means a base 2021 TLX that's far more upmarket and comparable to the higher-trim 2020 TLX that starts at $37,225, with shipping.
The TLX remains a top-selling luxury midsize sedan, even though first-half U.S. sales fell nearly 30 percent to 9,414, and 2019 volume dropped 13 percent to 26,548.
Moving the base TLX further upscale will also require educating dealers and consumers on…