Since March, the coronavirus pandemic has forced dealerships to do more digitally, virtually, remotely.
We've chronicled a number of those efforts in our pages, converting our weekly Best Practices feature into stories of dealerships operating in a time of crisis. The fortuitous decision to launch a digital retailing platform before skyrocketing numbers of COVID-19 cases shut showroom doors to limit exposure. Converting a van into a mobile finance-and-insurance office to complete remote transactions. Using video to check in with employees and offer mental health support.
This week, I wrote about Walser Automotive Group in Minnesota, which spun up a suite of remote services — from vehicle pickup and dropoff for service work, to at-home test drives and deliveries — to generate business in the pandemic's early days this spring.
What started as a "fly by the seat of your pants" effort to create the service concierge program has been refined over the weeks in…