The coronavirus forced auto retailers to do more business outside dealership walls.
Customers finished parts of the transaction online or signed paperwork in parking lots or their driveways. Employees brought vehicles to customers' homes for test drives and delivery and also picked up their vehicles for service. Some dealership leaders are talking about how to make the online-to-in-store transition even smoother once the pandemic is over — actions that could speed up a transaction, meaning customers will spend less time inside a dealership.
All of that raises new questions about the fate of brick-and-mortar stores.
I wrote this week about the future of dealership facilities, exploring how showroom designs might evolve to accommodate the shift toward digital retailing. The structure of automakers' image programs was a contentious topic for long before the pandemic. Dealers say the requirements can be expensive and onerous, while factory leaders see the in…