Ford Motor Co. said Monday it hired a new software and chief information officer who will be tasked with generating new revenue streams and modernizing the company.
Vijay Sankaran, former CIO at trading company TD Ameritrade, begins Nov. 16 and will report to CEO Jim Farley. Sankaran was with Ford for 12 years until 2013, with his final role as Ford IT's chief technology officer.
The company says Sankaran will "help create and deliver new reasons for customers to choose and stay with Ford."
Ford said Sankaran, 47, led a digital revolution at TD Ameritrade that included the creation of "client-facing mobile applications, infusing capabilities enabled by artificial intelligence to deliver client personalization and self-service, and scaling its trading platform fivefold to accommodate the stock-trading boom spawned by the coronavirus pandemic."
As vehicles become more technologically complex, software is becoming increasi…