The rapid change in electric vehicle technology is driving more people to dealerships, for advice, education and peace of mind. When the product is new and different, buyers are more likely to work with trusted local experts and to purchase extended warranty coverage to protect themselves from perceived risk.
The first generation of EV shoppers did all their own research and came in knowing what they wanted to buy and what to expect. This is changing as EVs become mainstream. The expectation today is that dealers can provide the same level of information and accuracy to a nervous buyer as they could about a traditional gasoline car.
At the same time, other technology shifts threaten to move consumers further away from dealerships. As online ordering and home delivery become the norm rather than the exception, dealer teams need to adapt their customer-centric approach to meet the changing expectations of their customers.
As an indu…