DETROIT — A friendly competition designed to spark innovation at Fiat Chrysler Automobiles as employees work from home produced a smartphone app that the company is now releasing to help customers learn about their vehicles.
FCA's "Pitch Night" event during the summer led to the submission of more than 500 ideas related to connectivity and infotainment that were then voted on. The virtual event, borrowing from the "Shark Tank" TV show format in which entrepreneurs pitch ideas to a panel, ended with one winner: an augmented reality app called Know & Go that breaks down key features by having the user simply point the camera at a part of the vehicle.
When looking through the camera, the user will see a name and description overlaid on the particular feature. The upcoming Ram 1500 TRX, due out before the end of the year, is the first vehicle that can be used with the app.
The concept came about after two employees — Feature Innovation Manager Carolina …