In the still-male-dominated auto industry, women often carefully navigate their approaches as leaders. Their strategies vary, but many say learning to strike a balance between assertive and collaborative is key.
Several of Automotive News' 100 Leading Women described having low confidence early in their careers, often because they lacked experience or were the only women on their teams. Other honorees in the 2020 Leading Women class said they were more aggressive than they needed to be as they were getting started to ensure that their voices were heard.
The balance comes down to "listening to understand but not being run over," said Janet Barnard, chief people officer at Cox Automotive. "We have to find ways to communicate differently than men do generally. I hate to have to give myself over to that, but I think that's the reality."
Women often won't apply for a new position unless they believe they can check every box for skills …