Lincoln Automotive Financial Services led luxury dealers for the eighth year in a row in J.D. Power's annual U.S. Consumer Financing Satisfaction study, while Truist — formerly known as BB&T — took the lead for mass-market brands.
J.D. Power said last week the results weighed responses of 10,103 customers who financed a new or used vehicle within the past three years. Five factors determined satisfaction: billing and payment process, mobile app experience, onboarding process, origination process and website experience.
Jim Drotman, Ford Credit executive vice president of U.S., Canada and International, said in a statement the lender's goal is to be among the reasons Ford customers remain with the brand.
"Despite the pandemic and unprecedented numbers of customer calls, our team never lost sight of this," Drotman said. "Tough times only strengthen our resolve to do the right thing for our customers, so they become customers for …