Irvine, Calif. November 12, 2020 — CU Direct, the nation’s leading developer of lending software technology for the credit union industry, has announced a new integration with DealerSocket’s award-winning CRM.
As a result of the collaboration, CU Direct has expanded its CUDL auto lending platform’s DMS/CRM integration solution to include DealerSocket, a leading SaaS provider to the automotive industry. The system integration with the CUDL platform minimizes the need for dealers to double enter data, better simplifying and streamlining the entire application process, while allowing more opportunities for quicker financing solutions.
"The new integration not only allows dealers to tap into CUDL's credit union network — which, collectively, represents one of the industry's top auto finance sources — it creates a seamless workflow within DealerSocket's CRM that streamlines the credit application process for dealers and ultimately improves the experience for their c…