LOS ANGELES — The Honda Civic has been a staple of American motoring for nearly 50 years — but more than that, it has been a cornerstone of Honda Motor Co.'s popularity with U.S. consumers.
Now, despite an onslaught of small crossovers intent on digging into the compact car's coveted sales base of mostly young, first-time buyers, Honda is moving to keep its Civic franchise fresh.
To continue capturing the shrinking but passionate pool of U.S. car buyers, Honda is rolling out the 11th-generation Civic sedan next year. A nearly finished prototype, presented last week, offers an evolutionary upgrade from the current generation, which has been a sales success despite some questionable styling cues.
"We know that passenger cars have been shrinking — and maybe even more during the coronavirus with a huge rise in the popularity of SUVs," Gary Robinson, American Honda Motor Co.'s vice president of automobile product planning, said during a product presentation …