Asbury Automotive Group Inc. considers its first attempt to grow used-only sales with standalone locations a failed experiment. In 2017, when the last Q auto location closed, executives said the retailer planned to focus its investments on "alternative routes to market" that will deliver higher profits.
Clicklane, Asbury's omnichannel solution that formally launched last week, aims to tackle the central problem it faced with physical used-only stores: securing finance offers for credit-challenged consumers. Omnichannel refers to offering a seamless buying experience to consumers whether they shop online, in store or both.
The result could catapult the retailer's used-vehicle sales strategy into new markets while simultaneously improving the digital retailing environment for consumers in all credit tiers.
Lacking the lending infrastructure of a franchised store, Asbury's Q auto standalone used-only locations struggled to offer financ…