LOS ANGELES — Honda Motor Co. is moving beyond an aggressive expansion of its certified pre-owned vehicle business by launching an updated sales website that now lists non-certified used vehicles up to 10 years old.
American Honda is using HondaCertified.com for the non-CPO listings. The updated Web portal launched on Monday.
"With the continued rise in new-vehicle prices, the first vehicle purchase for many buyers will come from the used-car market, and our upgraded website makes this process more simple and enjoyable," said Dan Rodriguez, manager of auto remarketing at American Honda.
"Expanding our branded website to include used vehicles up to 10 years old offers customers more high-value options with quality Honda products and their local Honda dealer standing behind their purchase," Rodriguez said in a statement.
The CPO website now has three "program" choices:
Honda Certified Plus, a program launched last year that offers the longest wa…