Sound out the name of Hyundai's latest venture —a brand it is calling HTWO ("H-2") — and it reveals the automaker's new solution to cut carbon emissions.
HTWO will promote the use of the H2 hydrogen molecule in developing and promoting hydrogen fuel cell systems for various transportation applications, Hyundai said last week.
Hyundai Motor Co. is one of only a few global players pursuing fuel cell technology. The initiative is part of what CEO Wonhee Lee said is the company's plan to spend some $55.3 billion on new technologies through 2025.
"The launch of the new fuel cell system brand will help facilitate Hyundai's global fuel cell business and grow the hydrogen ecosystem," Hyundai said in a release.
The idea is to expand applications beyond passenger vehicles to trucks, ships, trains and even urban air mobility, a new area of focus for Hyundai. The company will develop a next-generation fuel cell system under the H…