PLANO, Texas, Dec. 10, 2020 /PRNewswire/ -- The latest Capital One Auto Navigator Survey reveals a significant jump in how transparent the car buying process has become for shoppers over the past two years. 40% of respondents to the 2020 survey reported it was transparent, compared to only 14%1 in 2018. Additionally, 77% of this year's survey respondents reported they will research financing options and pre-qualification online more than before as a result of COVID-19.
"We believe that technology can make buying a car simple and enjoyable for consumers, and we're excited to see an increase in the number of car buyers who view it as transparent. To me, that signals how digital tools can help shoppers feel more prepared and confident before buying a vehicle," said Jeffrey Rabinowitz, senior vice president consumer auto, Capital One Auto Finance. "We built Auto Navigator to empower customers with their real rate and payment, all without affecting their credit score, and …