Despite efforts by automakers and U.S. safety regulators to alert vehicle owners of safety recalls beyond the required mail notification, more must be done to address recall effectiveness, says Wayne Mitchell of Stericycle Expert Solutions.
Mitchell is global director of automotive solutions for the firm, where he helps automakers and parts suppliers with various business processes including recall outreach and identifying the status and condition of recalled vehicles.
"Is that vehicle on the road anymore or is it a tin can?" he told Automotive News. "There's no use mailing to the … last registered owner for two years if that car is crushed and has been recycled."
NHTSA in summer launched a mobile app called SaferCar that automatically checks for safety recalls and alerts users when a recall has been issued. Hyundai Motor Co. also introduced license plate reader technology through its website for U.S. drivers to access open safety recalls and service c…