DETROIT — Jeep on Thursday plans to unveil the three-row version of the redesigned 2021 Grand Cherokee, a first for the model.
Production will begin in the first quarter at a new assembly plant created from a former engine factory in Detroit.
Fiat Chrysler Automobiles CEO Mike Manley said last year that the new three-row SUV would enter a "white space that offers the potential for a very strong margin." At the time the company hadn't revealed whether it would be part of the Grand Cherokee lineup or a separate nameplate.
Jeep confirmed the reveal date and the use of the Grand Cherokee name in an email to customers this week, saying, "The most awarded SUV ever is adding something new to the adventure — a third row."
The roomier Grand Cherokee is part of a larger product offensive that will help diversify the Jeep brand's portfolio in 2021 as FCA moves ahead with its merger with France's PSA Group to form a larger automaker called Stellantis. The W…