Ford’s ‘Finish Strong’ ad sets right tone for ’21

During college football's biggest New Year's Day bowl games, instead of running another ad about the capabilities or popularity of the F-150, Ford Motor Co. aired a spot that encouraged a renewed commitment to coronavirus safety. It's a message that needs to be echoed at the start of a vaccine rollout that is going to take months.

At a time when the country remains bitterly divided over politics — including, sadly, whether to wear a mask to protect other people — it took at least a little courage to spend key marketing dollars on a spot with no direct commercial appeal. It could have come off as preachy or Pollyannaish, but director Peter Berg's tone for "Finish Strong" was pitch perfect.

The stakes are high. COVID-19 is killing more than 2,600 Americans a day — nearly as many killed on 9/11. About 50,000 lives could be saved in the first quarter if people diligently wore masks, washed their hands well and maintained safe distances, according to a University …

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LaNeve built strong ties with Ford dealers

DETROIT — In April 2018, Richard Bazzy, who owns Ford and Lincoln stores in the Pittsburgh area, placed a frantic call to Mark LaNeve, Ford Motor Co.'s head of U.S. marketing, sales and service.

The automaker had just announced it would cut all of its sedans, including the Fusion, which was Ford's fourth most popular nameplate. The way the news was delivered — two sentences toward the bottom of an earnings release — caught many retailers off guard, and some were angry that Ford's dealer council wasn't more involved in the process.

"I didn't think it was a good idea; it scared me," Bazzy recalled last year. "Mark said to me at that moment, 'Relax, it will all be OK.' As I've started to see the plans develop, he was right, it's more than OK."

During his nearly six years with the automaker, LaNeve, 61, who left last week to pursue other opportunities, often served as the chief liaison between Ford's upper management and its retail …

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High-profile events opt for virtual route

Trade show organizers are swapping face-to-face interactions with computer screens as more high-profile events shift to the Internet because of restrictions on large gatherings intended to slow the spread of COVID-19.

As planners of shows such as CES pivot away from handshakes and event swag during the pandemic, many are tasked with trying to re-create the events virtually — an onerous undertaking with plenty of perils and pluses.

While in-person events offer more possibilities for networking and live demonstrations, virtual shows emphasize the convenience of staying put, lower the barrier to entry and allow more people to participate.

But the accessibility of a virtual format doesn't make planning and preparation any less challenging, said Orlie Gruper, executive director of EcoMotion, a major annual event in Israel that supports the mobility technology ecosystem.

"We went on an adventure," she told Automotive News. …

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Self-driving? How about self-washing?

Toyota Motor Corp. thinks cars that can drive themselves should be able to clean themselves, too.

The automaker filed a U.S. patent application for a system that would allow autonomous vehicles to sense when they're dirty and drive to a car wash. The system determines when the vehicle has traveled on an unpaved road or in bad weather and how long it's been since the last wash.

If the vehicle decides it needs a wash, it then calculates whether it has enough time to get one before the next time it needs to be somewhere. The application notes that the system would be useful for vehicles used in car-sharing services.

It also says such a system could be used with nonautonomous vehicles, though instead of getting a wash itself, the car would notify the driver via a dashboard light or smartphone alert that it's time to get one.

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OBITUARY: Dwayne Hawkins

ST. PETERSBURG, Fla. — Dwayne Hawkins, founder and CEO of Crown Automotive Group, died Dec. 24 at age 85. He started as a salesman at Doug Wiley Pontiac in Birmingham, Ala., near his hometown, then moved to St. Petersburg, Fla., in 1969 to purchase his first dealership under the Crown Automotive name. The group now has 22 dealerships selling 25 brands in Florida, Ohio and Tennessee.

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5 auto-tech startups worth watching

Nearly 2,000 companies will participate in this year's virtual version of CES, the annual technology showcase normally held in Las Vegas. While the likes of General Motors and Mobileye may be the headliners in the auto- tech realm, here's a look at five startups worth keeping an eye on both during this week's event and beyond.

Sono Motors

A year after Sono Motors embarked on a crowdfunding campaign to continue work on its Sion model prototype — and succeeded in raising more than $44 million — the company will unveil its second-generation solar-electric vehicle during CES.

The Sion's liquid-cooled battery has a capacity of 35 kilowatt-hours, which provides a range of 158.4 miles per charge.

That's certainly less than more-established competitors, but the solar-charging capabilities can provide an additional 17 miles of range per day while the car is in use, boosting its daily-driver competency.

"This journey started in a garage with a simpl…

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Senate wins in Georgia put Biden in driver’s seat

The outcome of the pair of tight Georgia Senate runoff elections last week gives the Democratic Party control of the upper chamber by the narrowest of margins for at least the next two years, likely aiding President-elect Joe Biden's ambitious policy plans and fast-tracking progress on legislation affecting the auto industry.

Biden will take office next week with majorities in both houses of Congress, clearing the path for potentially sweeping changes to the auto industry, from environmental policy to consumer finance.

"It means everything for Biden's agenda," said Mark Rom, associate professor of government and public policy at Georgetown University's McCourt School of Public Policy. "Most of the biggest plans that Biden had would require congressional approval because they will cost the government money."

With the balance of power in the Senate split 50-50 following last week's elections of Democratic challengers Jon Ossoff an…

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Toyota bids adieu to Land Cruiser; Lexus off-roader a possibility

The Toyota Land Cruiser — a global icon for off-roading enthusiasts with a lineage that stretches back to postwar Japan and a small but dedicated customer base — will end its 63-year run in the U.S. after the current model year.

But that doesn't mean the automaker is ceding the luxury large-SUV space. It's just that whatever the Land Cruiser's spiritual successor ends up being, there's a decent chance it's going to crawl and climb with a Lexus badge on its grille.

"The Toyota Land Cruiser has been a legendary name for more than 60 years," Toyota Motor North America said in a statement. "While it will be discontinued in the United States after the 2021 model year, we remain committed to the large-SUV segment and will continue to explore future products that celebrate the Land Cruiser's rich off-road history. We encourage loyal enthusiasts and intrepid adventurers to stay tuned for future developments."

The Land Cruiser — developed in…

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All-digital format puts CES to the test

For the past several years, the first week of January has been especially important for automakers, suppliers and new industry entrants.

It's typically when the Las Vegas Convention Center and the surrounding area are reconfigured to accommodate the test drives, demonstrations and displays that are synonymous with the annual CES.

Hotels up and down the Las Vegas Strip are booked for that week months in advance. Hundreds of thousands of industry executives, leaders, enthusiasts and media from around the globe swarm to experience the latest developments in automotive technology, alongside other consumer electronics, that will influence the industry for years to come. Showgoers have seen everything from General Motors' OnStar to Toyota's Woven City.

This year, CES has been stripped of those experiences because of the ongoing coronavirus crisis. Instead, the automakers, suppliers and startups that have often revealed innovations in electrification and auto…

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VW starts ID4 campaign with spot on affordability

Volkswagen of America is launching its first set of TV commercials for its upcoming ID4 battery-electric compact crossover that aims to drive home the company's message of delivering electric mobility to the millions, instead of just the millionaires.

The spot, which uses a line of zoetropes — a 19th century invention that uses a spinning disc of images to create a moving picture — to illustrate advances in transportation, ends with a woman climbing into the passenger side of an ID4 and riding away. The video plays under growing orchestral music, beginning with a single piano, and contains no narration. It finishes with a written message: "History is made, when it's made for everyone."

The spot will debut Saturday during NFL Wild Card games and was created by Johannes Leonardo.

The VW ID4 will go on sale in March at a starting price of $41,190, including shipping but excluding any federal or state incentives. VW of America accepted thousands of $100 refu…

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Nio launches first electric sedan

CHENGDU, China/SHANGHAI -- Chinese EV maker Nio Inc. on Saturday launched its first sedan model, eyeing a greater share of the world's largest car market.

The launch of the ET7, at an event in China's western city of Chengdu, comes as rival Tesla started selling its China-made Model Y crossover.

Nio is aiming to expand its product lineup to attract more customers. In China's passenger car market, sedans and utility vehicles separately make up around 46 percent of the overall sales.

CEO William Li said Nio's new battery technology will give the ET7 a driving range of more than 621 miles between charges.

The starting price will be 378,000 yuan ($58,378) for the car without the battery pack, one of the most expensive EV components, which can then be leased from the company. With the battery pack, the starting price is 448,000 yuan ($69,185).

Li said the ET7 will be fitted with lidar sensors -- which help the car perceive its surrounding…

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Ford Bronco Sport campaign launches with goat ad in NFL game

Ford Motor Co. is launching an advertising campaign Saturday designed to raise awareness of the new Bronco Sport crossover and help differentiate it from the larger Bronco SUV.

The first of three commercials will air during the NFL playoff game between the Los Angeles Rams and Seattle Seahawks. Although Ford will not advertise in this year's Super Bowl, Matt VanDyke, U.S. marketing director, said he challenged the team to create a Super Bowl-worthy commercial to catch viewers' attention.

The result is a 60-second spot called "Raised by Goats" in which an injured colt is rescued and reared by a pack of mountain goats until it becomes confident traveling on snow, up rocks and through water.

The commercial is a nod to the original Bronco's code-name, "G.O.A.T.," which stands for "goes over any terrain." The spot, produced by New York ad agency Wieden+Kennedy, was shot in October on Mount Baker in the Seattle area. It was directed by …

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