During college football's biggest New Year's Day bowl games, instead of running another ad about the capabilities or popularity of the F-150, Ford Motor Co. aired a spot that encouraged a renewed commitment to coronavirus safety. It's a message that needs to be echoed at the start of a vaccine rollout that is going to take months.
At a time when the country remains bitterly divided over politics — including, sadly, whether to wear a mask to protect other people — it took at least a little courage to spend key marketing dollars on a spot with no direct commercial appeal. It could have come off as preachy or Pollyannaish, but director Peter Berg's tone for "Finish Strong" was pitch perfect.
The stakes are high. COVID-19 is killing more than 2,600 Americans a day — nearly as many killed on 9/11. About 50,000 lives could be saved in the first quarter if people diligently wore masks, washed their hands well and maintained safe distances, according to a University …