Chase Auto forged its first direct-to-consumer private label automaker partnership with Rivian Automotive Inc., both companies said last week. The program is slated to launch early this year, ahead of expected June deliveries of Rivian's all-electric R1T pickup.
Chase's digital capabilities drew the battery-electric automaker to the bank, which strives alongside the traditional automotive industry to create a fully online purchase experience, said Jagdeep Dayal, head of partnerships for Chase Auto. Rivian was in talks with several of Chase's competitors leading up to its U.S. launch, he said.
"They choose us for the capabilities we have as a captive and, quite frankly, the digital capabilities that we will be able to bring to bear in this fully digital environment," Dayal said.
Established in 2009, Rivian has yet to sell a vehicle. The company has raised about $6 billion from backers, including Ford Motor Co. and Amazon. It plans …