TOKYO — Jeep, the American off-road icon that is booming in Japan, expects to notch another Japanese sales record on its way to boosting volume here by nearly half over the next three years.
The rapid expansion plan, rolled out Thursday, Jan. 14, by FCA Japan CEO Pontus Häggström, leans heavily on building out Jeep's dealer network to at least 100 outlets in Japan through 2023, from 82 today.
Over the next three years, Jeep wants to sell more than 20,000 vehicles annually in this notoriously finicky market, up from a record 13,588 in 2020. That total marked the seventh straight year of record sales in Japan for FCA's stalwart four-wheeling brand.
Despite the pandemic, Jeep's Japan sales notched a 1.7 percent increase in 2020. And Häggström forecast that sales will surge to 15,000 in 2021 as demand bounces back.
Jeep's success in the country underscores how a U.S. automaker can thrive in Japan with the right product and sales network. As Jeep surge…