Organizers of Germany's top auto show, the IAA, plan to stage digital and real-world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic.
German automakers Volkswagen Group, BMW and Daimler will take part in the show, which takes place in Munich from Sept. 7 to Sept. 12.
Frankfurt was the IAA's host city for almost 70 years but the VDA has picked Munich for this year's event.
So far only a handful of non-German automakers, including Ford, Hyundai and Chinese brands, have said they will be present. Other major car companies including Toyota, Renault and Stellantis, which includes PSA Group and its Germany-based Opel brand as well as Fiat Chrysler, have not committed to being present.
This means that time is running out to make the show a truly international event with global appeal.
Organizers will place more emphasis on digital activities in case travel is still disrupted in September by me…