CDK Global Inc. has acquired Square Root, an Austin, Texas, company that specializes in data insights for automotive field management.
Dealership management system giant CDK, of Hoffman Estates, Ill., said it completed the deal this week. Financial terms were not disclosed.
CDK Global last week introduced Neuron, an intelligent data platform that will link with its Fortellis open network development platform. The company says Neuron will use artificial intelligence and machine learning to generate predictive data insights that can help dealers and original equipment manufacturers customize consumer experiences.
Square Root started in 2006 and uses data to help automakers' field managers identify opportunities for retailers, according to CDK, adding that Square Root technology will help CDK produce insights based on data coming from CDK's DMS, customer relationship management system and other software.
"The acquisition of …