Toyota dealers this week will get their first concrete details about the brand's plans for its 2022 Tundra full-size pickup — the truck's first redesign in 14 years — which is set to arrive in dealerships by the end of the year.
But beyond a teaser video shown to dealers in November that revealed its LED lighting and what's been gleaned from test mules in various locations, very few details about the Tundra have leaked out. And executives at Toyota Motor North America have been characteristically tight-lipped.
Toyota's make meeting at the first virtual NADA Show this week will also cover the brand's newly improved SmartPath digital retailing tool. But the brand's retailers are particularly piqued by the prospect of having a competitive full-size pickup for the first time in years and the prospect of stealing market share in the segment from the Detroit 3.
"The new Tundra is the most exciting thing we've had in the last five-plus years," said Robby Find…