Peugeot North America CEO Larry Dominique, who has been leading the French brand's planned return to the U.S. after a 30-year absence, has been named the North America head of Alfa Romeo.
The move, announced Friday, is part of a global reorganization of the Italian brand. Alfa and Peugeot are now part of Stellantis, the company created by the January merger of Fiat Chrysler Automobiles and PSA Group.
Dominique has been leading Peugeot's planned U.S. return for four years. Part of his charge has been to create a distribution channel that would shun expensive stores and emphasize the use of technology to offload some consumer-facing services such as scheduling vehicle delivery and pickup.
It's unclear what the appointment means for Peugeot's U.S. comeback.
That return was complicated by PSA's December 2019 agreement to merge with FCA. And just before the completion of the merger two months ago, Carlos Tavares -- the former PSA chief who no…