The automotive industry is currently undergoing an exciting period of transformation. While electric cars and autonomous vehicles get the big headlines, there are changes happening across the board—whether it's new digital cockpit technology or a move from car ownership to car subscription.
One of the biggest drivers for change in the industry is real-time technology. It touches every part of the automotive pipeline, from design to engineering to sales and beyond.
Unreal: Build Automotive is the annual event that explores the latest developments in this field. Presented by Epic Games, this year the event will have a digital twist due to the restrictions caused by the pandemic. Epic will broadcast part of the show from its London Innovation Lab with the same cutting-edge virtual production techniques that are being used to create—and instantly swap between—photorealistic backdrops for automotive events and commercials.
If you’ve not experien…