With its newest model, Volvo is doubling down on a sweet spot — luxury compact crossovers.
The battery-powered C40 Recharge, which arrives in the second half of the year, is a sporty-looking version of Volvo's popular XC40, whose U.S. sales soared 35 percent last year.
The C40 is Volvo's second electric vehicle, but the first designed to be an EV from the ground up. It also introduces an online-only sales strategy Volvo plans for its expanding EV portfolio.
The new crossover, along with the XC40 Recharge P8 launched last year, signals Volvo's ambitions to become an EV-only brand by 2030.
The C40's sporty styling delivers the utility of a crossover — easy entry and exit, higher driver position, good visibility — without the "conventional" body style, Volvo Cars CEO Hakan Samuelsson told Automotive News Tuesday.
"It could be a very interesting alternative if you want to have the advantage of an SUV, but maybe don't need that really big lugg…