Aston Martin is undergoing a transformation under former Mercedes-AMG head Tobias Moers, who joined as CEO in August last year after the struggling UK automaker was bailed out by Canadian billionaire Lawrence Stroll. Aston's closer technology links with Daimler, a new focus on efficiency, along with promoting the company through Formula One, can bring about sustainable profitability that has previously been difficult for the company to reach, Moers told Automotive News Europe Correspondent Nick Gibbs.
Your predecessor Andy Palmer said that Aston Martin's historical problem was that it never generated enough money to invest in the next generation of cars. What is your solution?
What is different are the building blocks. One is efficiency -- how we run our factories and logistics. It will be a different company. We will make 30 percent efficiency gains over the course of the next six months. The ultimate goal is to make Aston Martin the most efficient and most a…