Kia America posted second-quarter U.S. sales of 210,197, an increase of 15 percent compared with the year-ago quarter. June sales rose 8 percent to 70,495 and marked Kia's 11th consecutive month of gains and the seventh time Kia has posted more than 70,000 sales in a single month.
Kia also set a first-half record, with sales of 394,333, up 18 percent compared with 2022.
Eric Watson, Kia America's sales chief, told Automotive News that compared with the first six months of 2021, a notably strong period for the industry as consumers flocked back to showrooms following the pandemic, Kia's first-half results were up 5 percent.
Watson attributed Kia's record first-half results to the strength of its crossover lineup, which logged an increase of 26 percent in the first six months.
Kia's Forte sedan also is doing well thanks to urban shoppers, who still prefer smaller, more cost-efficient vehicles.
"Looking at markets on the West Coast like Los …