For a metric that's so important, it sure doesn't get much popular attention.
It's called sales per franchise. The ranking is a key part of our annual dealer census, to be published in Monday's issue.
There's nothing fancy about it. It measures how many new vehicles are sold in the U.S. by the average franchise of a particular auto brand. As this year's tally shows, the numbers are all over the map. Toyota is at the top, with 1,483. Exotic brands such as Aston Martin and Lamborghini typically fill out much of the bottom, this year in the 40- to 50-sales-per-franchise range.
And while the rankings don't get much media focus, you can bet they're closely watched inside corporate offices. For example, five of the six most-liked brands in the National Automobile Dealers Association Dealer Attitude Study for winter 2019 were among the top six in the Automotive News sales-per-franchise…