As part of its quest to be at the leading edge of digital retailing, CarMax will take vehicle-listings and research company Edmunds — and a joint instant appraisal-and-offer tool the companies have launched — completely under its control.
CarMax CEO Bill Nash called out that tool last week when talking about why the used-vehicle retailer's investment in Edmunds had been fruitful. CarMax took a $50 million minority stake in Edmunds in January 2020 and last week announced it would fully acquire the company.
Edmunds introduced and tested the offer tool on its website in June, and CarMax completed its rollout on its own site in February.
"Early response has been strong with online buyers quickly exceeding our expectations, providing us with a clear pathway to become the largest online buyer of used autos from consumers," Nash said last week as CarMax also announced higher revenue but lower earnings for its fiscal fourth quarter.
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