DETROIT -- Volvo Cars said Monday it will use a new generation of high-powered chips from Nvidia Corp. to enable more autonomous driving functions in future vehicles, starting next year.
Volvo is among a crowd of new and established automakers putting digital processing power ahead of horsepower as they try to catch up with Tesla Inc.
Tesla, the world's most valuable automaker, has taken the lead in software-driven features and functional capability in part by equipping its cars and SUVs with powerful, and expensive, on-board computers that can manage complex tasks such as automated driving, and be upgraded over the air.
For Nvidia, the Volvo agreement, a similar deal with electric vehicle startup Faraday Future, and other agreements expected in the coming weeks mark a reboot of growth for the Santa Clara, Calif.-based gaming and data center processor company's automotive business.
"Nvidia's pipeline of automotive orders has grown into the ma…