Ford's European cars in the late 1980s and early '90s — the Sierra, Escort, Orion and others — were just OK. Generally, they sold well most years, a favorite of bargain-minded company car fleet purchasers but not really competitive with the best-in-class offerings from Peugeot, Volkswagen, Rover and others.
Richard Parry-Jones changed that.
When he became Ford's chief of vehicle engineering in Europe in the early '90s, Parry-Jones focused on making fun-to-drive Fords that consumers actually wanted to buy. RPJ, as he was known within Ford, made his name by focusing hard on getting a vehicle's chassis right and by taking an interest in every part of the car as a customer would.
He died April 16 in a tractor accident on his farm in Wales at age 69.
"I worked with Richard for many years on developing Ford 'DNA metrics' to characterize everything from how the steering should feel, to the comfort of the seats and the cupholder design!" Joe Bakaj, Ford…