Editor's note: It's been 25 years since the GM EV1 rolled into showrooms and launched the electric vehicle in the modern era. This article is part of a special report Automotive News will publish on Monday.
As president of General Motors from 1990 to 1992, Lloyd Reuss was an early champion of the Impact, the concept car that became the EV1. Among other things, Reuss, now 84, helped put in place the engineering team that created the Impact.
Thirty years later, Reuss' son, Mark, 57, is now GM president, and he's leading the automaker's efforts to meet an aggressive goal: to transform its entire light-duty lineup to electric vehicles by 2035.
Mark and Lloyd discussed the legacy of the Impact and the EV1 for Automotive News. Here are edited excerpts of their conversation.
On the creation of the Impact:
Mark: A lot of people thought GM only did the Impact to show how we could meet California's strict ZEV standards, not to encourage our own tech…