PLANO, Texas — As automakers large and small rush into the battery-electric business, they face what may be an even trickier issue than where they're going to get all their batteries: setting residual values on vehicles without a lot of history.
For companies with captive finance arms such as Toyota — which will reenter the BEV market in the U.S. next year with a production vehicle based on its RAV4-sized bZ4X compact-crossover concept — the residual value equation can present challenges.
The biggest one: estimating future demand for vehicles that now represent less than 2 percent of the overall market.
"We've been financing [electrified vehicles] for over 20 years, so we're not scared about financing them," said Mark Templin, CEO of Toyota Financial Services. "The only tricky part is setting residuals, because you don't know what the future value of those BEVs is going to be in the marketplace."
It's not a small problem. There are more than 100…