In today's interconnected world, email has become an essential communication tool for auto dealerships. However, this reliance on email also makes dealerships vulnerable to cyberthreats that can compromise sensitive customer information. With the introduction of the Federal Trade Commission's new Safeguards Rule, which places greater emphasis on data protection, it is crucial for auto dealers to prioritize email security.
Here are five compelling reasons auto dealers need to enhance their email security measures, particularly in compliance with the FTC's new regulations.
1. Safeguarding customer information. Auto dealerships handle a vast amount of customer information, including personally identifiable information such as names, addresses, Social Security numbers and financial data. Email is a common medium for sharing this information with customers, partners and employees. By improving email security, dealerships can ensure the confidentiali…