Just as golfers might customize their clubs to correct a slice, Toyota is toying with a new way to personalize vehicle software updates to improve the way people drive.
The idea is being considered as part of a new service being offered through Kinto, Toyota Motor Corp.'s vehicle subscription program in Japan. The concept was born from motorsports, where racing teams make countless on-the-fly tweaks to a car's steering, braking and acceleration, said Operating Officer Koji Sato, who also is president of Toyota's Gazoo Racing motorsports arm.
The service foreshadows the software-first approach the world's largest automaker is pursuing on next-generation vehicles. The idea is to develop an automotive operating system and build the car around it, thereby allowing cars to be continually updated with the latest advances. Toyota bills it as delivering "cars that evolve in tune with people."
By analyzing data collected from drivers, Toyota…