PLANO, Texas — For years, Lexus dealers and brand leaders have admitted that the weakest link across the Japanese luxury brand's lineup has been right there at their fingertips.
Whether it was a joystick or unwieldy touchpad, the center console-mounted controls for the brand's lackluster infotainment system have hurt its vehicles with reviewers and customers, which has cost it sales.
After three years of in-house effort, Lexus will debut a next-generation intuitive infotainment system, dubbed Lexus Interface, on the redesigned NX compact crossover and quickly spread it across the rest of the lineup.
"Honestly, it's been the Achilles' heel of our brand," said Cooper Ericksen, group vice president for product planning and strategy for Toyota Motor North America.
"With all the pain that we have endured with remote touch interface and joysticks? Believe me, we want to go as fast as humanly possible" to get the new system installed in the rest of Lex…