Billy Fuccillo Sr., a longtime New York and Florida auto dealer known for his "It's huge!" advertising slogan and splashy marketing efforts, has died.
Fuccillo, CEO of Fuccillo Automotive Group, died Thursday at his home in Sarasota, Fla., according to his obituary. He was 65.
"The entire Fuccillo family mourns the loss of Billy Fuccillo Sr.," reads a Friday statement on the Fuccillo Chevrolet Grand Island Facebook page. "Known for his legendary generosity and larger-than-life personality, Billy was thoroughly committed to the communities he served and to the people who knew him as a friend, a father, a husband and a colleague."
Fuccillo was born in 1956 in Greenport, N.Y., and graduated from Syracuse University, where he played tight end on the football team from 1974 to 1978, according to his obit.
Fuccillo got into auto retail after college. He landed a job in sales at a Chevrolet dealership in Buffalo, N.Y., and later bought a wholesale car bu…