BERLIN -- Mercedes-Benz owner Daimler plans to unveil a new business group comprising the AMG, Maybach and G-Class subbrands at the Munich auto show in September.
The move will streamline marketing costs and is part of Daimler CEO Ola Kallenius' strategy to boost productivity and profitability, with a focus on high-margin sales.
AMG boss Philipp Schiemer is expected to lead the group.
AMG is Mercedes' performance brand, Maybach is a rival to Rolls-Royce and Bentley, and the G-Class portfolio consists of luxury off-road vehicles.
"Strengthening the subbrands is an important pillar in the Mercedes-Benz strategy," a Daimler spokesperson told Automotive News affiliate Automobilwoche. "We will not only maintain the independence, strong identities and evolved corporate cultures of the individual brands, but also further expand and sharpen them."
"Currently, we are in the process of designing it and evaluating the potential in the various ar…