I'm going to spend a f**king billion dollars to overturn the dealer franchise laws in America," Elon Musk told the esteemed representative of Texas auto dealers, according to the new book Power Play: Tesla, Elon Musk, and the Bet of the Century.
Musk has said the book, by Tim Higgins, is both false and boring. I'm dubious of the former: Higgins is a friend of mine — we worked together at the Detroit Free Press and at Bloomberg News. He's also a meticulous reporter and careful writer. Most certainly, it is not boring.
It chronicles Musk's amazing rise, his unbelievable tolerance for risk, his arrogance, his success against the odds and his own poor choices. Having lived through so many years of the Tesla roller coaster, it helps to have someone write it all down so it can all be sorted out.
Much of the attention in the general business press is about another F-bomb anecdote, in which Apple contemplated buying Tesla, but Musk insisted on being CEO of the c…