LOS ANGELES — In a few short months, a new chapter will start for the Hyundai Ioniq nameplate as the automaker sets out to capture 10 percent of the global electric vehicle market by 2025 and fully electrify its lineup by 2040.
The Ioniq name will go from representing an eco-friendly hatchback in hybrid, plug-in hybrid and electric variants to a subbrand that will offer three new EVs in the U.S. by 2024, starting with the Ioniq 5 compact crossover in the fall. A stylish midsize sedan and a three-row crossover will follow.
But a chapter is also ending, and it says something about the near-term direction of the EV industry in the U.S. that is unfortunate.
Many of the coming EVs are overweight resource hogs, often with massive batteries and inefficient SUV designs as part of a raging battle over range, power and consumer taste.
They are also pretty pricey.
In contrast, Hyundai's affordable Ioniq electric variant, which was the most efficient …