CarGurus, an Internet automotive retailing platform, has signed on to sponsor a revival of the Groucho Marx game show "You Bet Your Life" to be hosted by car-crazy comedian Jay Leno.
Leno will start each episode of the nationally syndicated show, which premieres this week, by revealing the "CarGurus secret word of the day." Viewers who scan a QR code on the screen will be directed to cargurus.com, and the CarGurus logo will reappear if any of the contestants say the secret word during the show.
Leno's status as a well-known car fanatic made the show feel "like a great fit with our brand," CarGurus Chief Marketing Officer Sarah Welch said in a statement. "Consumers have come to trust Jay's automotive expertise; and as the pioneer in bringing trust into car shopping, we are thrilled to socialize CarGurus to Jay's vast fan base through this partnership."
The original "You Bet Your Life" program aired on radio starting in 1947 and on …