Hyundai Motor Group is doubling down on its contrarian bet that hydrogen is the wave of the future, unveiling a bold rollout plan for fuel cell technology in everything from sports cars to commercial trucks and drones while targeting price parity with battery electrics by 2030.
The strategy, unveiled Tuesday under the banner of Hydrogen Wave, spells out the South Korean automaker’s ambition to popularize hydrogen power for “everyone, everything and everywhere” by 2040, not only in cars and trucks, but in public transport, industry, infrastructure and homes.
“Hyundai Motor Group’s vision is to apply hydrogen energy in all areas of life and industry such as our homes, work-places and factories,” Hyundai Group Chairman Euisun Chung said while announcing the road map in an online forum, which will be followed by an on-site exhibition of the hydrogen technologies, vehicles and concepts this month in Goyang, South Korea.
“We want to offer practical solutions …