DETROIT — The 87-acre M1 Concourse, built on General Motors' former Pontiac West factory site, just may be the perfect venue for tinkering with the future of the Detroit auto show.
Next week, about 15 miles north of the Detroit city limits, Motor Bella will be the first major auto show in the region since 2019. It is taking the place of the North American International Auto Show this year and is being produced by the Detroit Auto Dealers Association.
The world, of course, has changed dramatically since the curtain closed on the final winter Detroit show. But even before the pandemic, organizers were moving away from the traditional static displays and toward a more hands-on, experiential event. Test drives were available in the basement of the former Cobo Center; on Belle Isle, an island park east of downtown Detroit; and elsewhere near the show. But those were mostly slow-moving affairs that didn't allow participants to get a great feel for the vehicles.
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