Stellantis brands Jeep, Fiat and Ram will release special edition vehicles as part of a multiyear partnership with Red, a brand licensing company that raises money to fight global health emergencies.
The vehicles will get a global marketing campaign to drive awareness to Red's cause. At least $4 million raised through the campaign will go to the Global Fund to combat COVID-19 and AIDS between 2021 and 2023, per a news release.
Red was co-founded in 2006 by Irish singer-songwriter Bono and American activist Bobby Shriver, who wanted companies to band together to address the global AIDS epidemic.
"This partnership with FIAT, Jeep and RAM is a powerful shot in the arm for (RED)'s fight against pandemics and the complacency that fuels them," Bono said in a statement. "It's hard to believe that 15 years on from (RED)'s founding we are now fighting another tiny virus ... but it's even harder to see the virus of injustice that marked the AIDS pandemic is alive …